Social Meadia, Research Project
Examining Committee: Ron Wakkary, Senior Supervisor, Associate Professor, TechOne Director, Jim Bizzocchi, Supervisor, Assistant Professor, Undergrad Chair, The School of Interactive Arts and Teachnology, SFU and Dr. Elisa Giaccardi, External Examiner, Assistant Professor, Departamento de Informática and Instituto de Cultura y Tecnología Universidad Carlos III de Madrid, Spain
Transcoding Place, 2009-10
This thesis explores a cultural phenomenon called Crude Awakening, which brings to attention a global crisis – our dependence on oil. The case study analyzes the communicative ecology between the live performance and it’s video documentation on YouTube. The research combines close reading and semantic differentials methods as a means of understanding the relationships between what people posted to YouTube, the system design and the live performance. The goal is to define the dynamics of this communicative ecology as a means of interpreting semantic space, sometimes defined as aesthetics, for the purposes of understanding how people interpret- meaning. The findings are to provide a framework for designing software architecture that can contextualize information, and define a broader context for discussing the hybridization of technology and culture in today’s digital world. I argue that digital social architecture, unlike traditional architecture, is a fluid system that evolves and changes along side social movements.
Moulder, V. (2010). Master of Arts Thesis: Transcoding Place. Simon Fraser University, Canada. Defended December 21, 2009
Keywords: Social Deign; Social Design Research; Cultural Framework; Meaning; Communicative Ecology; Crude Awakening; and YouTube.
This thesis explores a cultural phenomenon called Crude Awakening, which brings to attention a global crisis – our dependence on oil. The case study analyzes the communicative ecology between the live performance and it’s video documentation on YouTube. The research combines close reading and semantic differentials methods as a means of understanding the relationships between what people posted to YouTube, the system design and the live performance. The goal is to define the dynamics of this communicative ecology as a means of interpreting semantic space, sometimes defined as aesthetics, for the purposes of understanding how people interpret- meaning. The findings are to provide a framework for designing software architecture that can contextualize information, and define a broader context for discussing the hybridization of technology and culture in today’s digital world. I argue that digital social architecture, unlike traditional architecture, is a fluid system that evolves and changes along side social movements.
Moulder, V. (2010). Master of Arts Thesis: Transcoding Place. Simon Fraser University, Canada. Defended December 21, 2009
Keywords: Social Deign; Social Design Research; Cultural Framework; Meaning; Communicative Ecology; Crude Awakening; and YouTube.